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Where Prices Fall Through the Year: A Seasonal Map

Every destination has a month where the price drops and the reason is usually weather that is worse than advertised but better than feared.

Travel Deals Editorial

August 16, 2026 · 3 min read

Key takeaways

  • Every destination has a month where the price falls, and the reason is almost always weather.
  • The two shoulder windows are where most people should look: 30–45 percent below peak for weather that is frequently better for walking around cities than August heat.
  • September and early October are the cheapest and are the peak of hurricane season.
  • The month either side of peak is where the value sits — same weather, substantially lower prices, and everything still open.

Every destination has a month where the price falls, and the reason is almost always weather. The useful question is whether that weather is genuinely bad or just worse than the brochure, because the answer differs a lot by region.

Europe in Split

Europe

PeriodPriceReality
Jan–FebLowestCold, short days, cities functional and empty
Late Apr–mid JunModerateBest value: warm, open, uncrowded
Jul–AugPeakHot, crowded, 50–80% higher
Sep–mid OctModerateWarm sea, harvest, thin crowds
NovLowWet in the north, fine in the south

The two shoulder windows are where most people should look: 30–45 percent below peak for weather that is frequently better for walking around cities than August heat.

Deep winter is genuinely cheap and genuinely underused for city breaks. Rome, Seville, Lisbon and Athens in February are mild, quiet and half price.

Southeast Asia

The region has multiple cycles that do not align, which is what makes it confusing.

Thailand's two coasts run opposite. The Andaman side — Phuket, Krabi, Lanta — is best November to April. The Gulf side — Samui, Phangan, Tao — is best January to August and wettest in November.

Green season, May to October on the Andaman coast and across mainland Southeast Asia, cuts accommodation 30–50 percent. The rain is heavy afternoon bursts rather than all-day drizzle, and mornings are often clear. What you lose is boat reliability.

Avoid February to April in northern Thailand, Laos and northern Vietnam — agricultural burning makes air quality genuinely unhealthy, and it is dry, so rainfall-based season charts call it the best time.

The Caribbean and Mexico in Split

The Caribbean and Mexico

September and early October are the cheapest and are the peak of hurricane season. Prices roughly halve.

Most weeks pass without disruption. What makes the low price worth taking is preparation: insurance bought before any named storm forms, flexible bookings, and a resort with a weather guarantee.

May, early June and November are the compromise — meaningfully cheaper than winter with much lower storm risk.

Note also sargassum seaweed on Caribbean-facing beaches from roughly April to August, which is more likely to affect a given trip than a hurricane.

Southern hemisphere

Inverted, which people forget when booking a northern-summer trip.

Patagonia and New Zealand's South Island largely shut down May to August. Many services close entirely.

South African game reserves are at their best in the northern summer — May to September is dry season, animals concentrate at waterholes, and it is outside the malaria peak. Cheap and good overlap here, which is unusual.

Australia's tropical north is best May to October; the south is best in the northern winter.

Japan in Split

Japan

Worth its own note because the spikes are so sharp.

Avoid: the cherry blossom peak in the last week of March and first week of April, Golden Week from 29 April to 5 May, and Obon in mid-August. Fares run 40 percent above normal and the whole country is travelling.

Cheapest: late January to early March, and mid-May to mid-June.

The general rule

The month either side of peak is where the value sits — same weather, substantially lower prices, and everything still open. Going one month further out saves more and starts costing you closures and reduced services.

And whichever destination you are considering, check what its low season actually involves rather than assuming it means rain. Sometimes it means the whole town is shut.

Frequently asked questions

What is the cheapest month to travel?

The cheapest month to travel depends entirely on destination, since every region has its own low season. Broadly, January and February are cheapest for Europe, September and October for the Caribbean and Mexico, May to October for Southeast Asia's green season, and the northern winter for southern hemisphere destinations, which are then in their summer peak.

Should you avoid the Caribbean during hurricane season?

Not necessarily, but prepare for it. Prices bottom out in September for good reason, and while most weeks pass without disruption, the risk is real. Travel insurance bought before any named storm forms, flexible bookings and a resort with a weather guarantee are what make the low prices a reasonable trade.

When do southern hemisphere destinations have their low season?

During the northern summer, roughly May to August, which is their winter. Patagonia and New Zealand's South Island largely close down then, while Australia's north and South Africa's game reserves are at their best — dry season makes wildlife viewing better, so cheap and good overlap there.

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